For the Gatorwraps website, the goal was to refresh an existing site that no longer reflected the quality or scale of the company’s work. While the original website contained useful information, its overall design felt outdated and visually busy, which made it harder for users to quickly understand the brand and services.

The update was driven by the need for a more modern and professional look that aligned with current design standards and user expectations. The new direction focused on cleaner layouts, improved typography, and stronger visual hierarchy to create a better first impression.

The updated site also incorporates real Gatorwraps projects, allowing visitors to see actual work examples. This adds authenticity and helps potential clients better understand the quality and scope of the services offered.